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Despite Social Media Tools, Face-To-Face Interaction in Organizations Has Remained the Same: IABC Survey


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Despite Social Media Tools, Face-To-Face Interaction in Organizations Has Remained the Same: IABC Survey


Core news facts:

The International Association of Business Communicators (IABC) Research Foundation recently conducted a pulse survey on face-to-face communication in organizations. Based on the survey responses:

  • A majority of respondents (63 percent) said that face-to-face interaction in their organizations has remained the same over the past 12 months.
- Sixteen percent of the respondents said overall there has been more face-to-face interaction.
- Twelve percent said that overall there has been less face-to-face interaction.
- The online survey received 218 responses and was conducted last month.
  • IABC recently released a new edition of its bestselling resource on this theme: The Face-to-Face Communication Toolkit, written by Roger D’Aprix, ABC.
  • The publication offers eight tools that can be used in combination or separately to address the critical issue of face-to-face communication.

Quotes attributable to Roger D’Aprix

As communication professionals who understand the necessity to use all the available communication tools at our disposal, including face-to-face strategies, we need to remember the power of face-to-face communication and its appeal to our audiences.

In an age when communication is increasingly synonymous with technology, it’s curious that there should be a renewed interest in face-to-face communication, and yet, it makes perfect sense. Technology, as wondrous as it is, tends to be distancing, even alienating in those situations where we truly need human presence and reassurance.

IABC Research Foundation




iabc, исследование
   05 августа 2009   

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